Linguini
2025
Company
Brizo FoodMetrics
Role
Head of UX Design
Date
January 15, 2025
The new Search helped users find and filter restaurants more easily through a unified interface. Analytics showed a 3× faster task time for sales and analyst teams.
Users needed a quicker way to search Brizo’s restaurant data. The old interface had too many menus and scattered filters, causing confusion and wasted time. “The 2.0 platform is much better with the improved UI, export process, search savings, map functionality, etc.! Thanks so much for granting us access.” — New user migrated from the previous platform to version 2.
Users needed a quicker way to search Brizo’s restaurant data. The old interface had too many menus and scattered filters, causing confusion and wasted time. “The 2.0 platform is much better with the improved UI, export process, search savings, map functionality, etc.! Thanks so much for granting us access.” — New user migrated from the previous platform to version 2.
Approach
I simplified how users search and filter data while keeping depth. The design reduced cognitive load and improved efficiency.
I simplified how users search and filter data while keeping depth. The design reduced cognitive load and improved efficiency.
I used Fitts’s Law and progressive disclosure to create a single search field that merges search and filters. Filters stack as chips and run when users click Apply, cutting redundant steps and speeding insights.
I used Fitts’s Law and progressive disclosure to create a single search field that merges search and filters. Filters stack as chips and run when users click Apply, cutting redundant steps and speeding insights.
My Role & Scope
Since rollout, the new Search became central to how users access data. It cut search friction, boosted confidence, and reinforced Brizo’s accessible analytics lead.
Since rollout, the new Search became central to how users access data. It cut search friction, boosted confidence, and reinforced Brizo’s accessible analytics lead.
Lead UX Designer & Experience Strategist. Defined the search UX strategy, unified alignment across engineering and data science, redesigned the interaction model, created high‑fidelity screens, and validated flows with internal teams.
Lead UX Designer & Experience Strategist. Defined the search UX strategy, unified alignment across engineering and data science, redesigned the interaction model, created high‑fidelity screens, and validated flows with internal teams.
Strategy
UX Design
Product Leadership
Design System
More case studies.
Year
Project name
Description
