Opening Soon
2025
Company
Brizo FoodMetrics
Role
Head of UX Design
Date
March 12, 2025
Achieved a 90% user adoption rate for the “Opening Soon” feature, demonstrating strong interest and engagement from users seeking early market intelligence.
Brizo users needed a way to find restaurants before they opened. Existing tools only showed active ones, forcing them to use scattered sources. The goal was to design a premium feature offering early insights without adding friction.
Brizo users needed a way to find restaurants before they opened. Existing tools only showed active ones, forcing them to use scattered sources. The goal was to design a premium feature offering early insights without adding friction.
Approach
The goal was to add the “Opening Soon” insight seamlessly. I explored subtle entry points and integrated it into existing workflows for a natural flow.
The goal was to add the “Opening Soon” insight seamlessly. I explored subtle entry points and integrated it into existing workflows for a natural flow.
Through prototyping, I tested UI options—locked cards, modals, and filters—to balance visibility and subtlety. The final design used a simple inline card with a short modal and filter. About 90% of users requested access, confirming its success.
Through prototyping, I tested UI options—locked cards, modals, and filters—to balance visibility and subtlety. The final design used a simple inline card with a short modal and filter. About 90% of users requested access, confirming its success.
My Role & Scope
The new feature gave Brizo customers an advantage by surfacing opportunities in their target markets, turning predictive insights into actionable intelligence
The new feature gave Brizo customers an advantage by surfacing opportunities in their target markets, turning predictive insights into actionable intelligence
I led UX strategy and design, aligning stakeholders and ensuring integration with Brizo’s data pipeline. I validated designs in review sessions and refined copy for clarity.
I led UX strategy and design, aligning stakeholders and ensuring integration with Brizo’s data pipeline. I validated designs in review sessions and refined copy for clarity.
Strategy
UX Design
Design System
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